Orthodontic Marketing

Tips From An Orthodontic Consultant #22

Orthodontic marketing consultant Jaclyn Whiddon is the president of The Whiddon Group. A practice consultancy firm that helps orthodontist offices with branding, ad campaigns, marketing collateral, development and much more.  She started her career in orthodontics nearly 15 years ago, working in different practices in various roles. Learning Objectives: Branding. What is a brand and why … Continue reading “Tips From An Orthodontic Consultant #22”

Orthodontists: Educate Your Visitors To Convert More Patients

Having been a marketing professional for over 20 years, there is a huge shift in consumer behavior regarding decision making thanks to the birth of the Internet. Orthodontists looking to convert more website visitors into patients should embrace this. Knowing that traditional braces (and Invisalign) is a big investment of thousands of dollars, most people … Continue reading “Orthodontists: Educate Your Visitors To Convert More Patients”

Video Marketing To Attract More Orthodontic Patients

As an Orthodontist, you have a huge opportunity to add massive revenues to your practice implementing video marketing. Video is exploding on the web, and most of your competitors are not taking advantage of it. Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew … Continue reading “Video Marketing To Attract More Orthodontic Patients”

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