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Cosmetic Dentistry Branding And Marketing Episode #24


Michael DiFrisco is the CMO of the AACD (American Academy of Cosmetic Dentistry), a speaker, author, expert on branding and marketing, as well as a good friend of mine. You are going to learn how to position yourself as the go-to cosmetic dentist in your area, landing bigger cases and increasing your revenues.

Learning Objectives: How to Market Yourself as a Cosmetic Dentist

  • Have a Competitive Advantage
  • Sell Results, Not Services
  • Find Your Dominant Selling Ideas
  • Align Your Inside Reality with Your Outside Perceptions
  • Get Educated. No, Really.

AACD Website
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