One of the coveted spots to own is the “A spot” in the maps section of google.
This has been shown to attract a lot of eyeballs and calls for local businesses.
There is a good reason for this response by searchers in google. When you see a business listing in the maps section of google, you see all the information you really need to see to make an informed decision to call that business.
You see their exact location on the map; their phone number is visible in the listing; and their reviews and star rating is there for you to see.
Also, the reviews are clickable, so it takes you right to their reviews from current customers (or patients), so you can read a few and get a feel for the business.
Can you see why this is very critical for you to have your dental practice ranked high in the maps section?
Even though the majority of everyday people are not on google plus, google owns the game when it comes to Internet search, so if you want to get your share of new patients from Internet searches, you’ve got to be in the maps ranking on the first page.
There are well over 200 ranking factors that go into getting your practice on the first page high up in the maps section, but here are several that are critical.
This may look like gibberish to you, as you are a dentist not an SEO or marketing professional, but I can assure you these factors are labor-intensive, and need to be done by a credible firm that gets results.
It’s not as simple as creating your google+ local page and thinking it will be on the first page. If it were that easy, all your competitors would be Number One, which we know is not the case.
We can strongly assume that the maps listing in google is getting more phone calls than clicks, but that is what you ultimately want for your practice. Calls that turn into new patients.
The clicks from the maps section might be on the Reviews link so people can read what your patients are saying about your practice.
Google used to call it Google Places, and now they’ve changed it to Google Local.
Another important issue is to “claim (or verify) your listing. You must “own” your listing so that no one else can access it and modify it.
We have seen this with dozens of our dental clients who had a company create the page and verify it, and then when the dentist moved on they had no control or way to log in.
How are you getting google reviews for your practice from your patients?
It can be very tricky, and be difficult for a patient to go through the hoops google makes you to write a review.
That is why we can do it for you. In fact, we offer a very effective service to get “real reviews” from your patients, and make sure google posts them.
The value in this is you will have a credible business in the eyes of the visitor on google. The more positive reviews you can get, the more calls (new patients) you’ll get.
That can be worth thousands of dollars a month in new revenues for your practice!
I was fortunate to do a podcast with the most popular dental podcast on itunes, where I discuss everything you need to know about Google Maps and how to attract more patients.
You can listen to the podcast by clicking here.
Listen to it while you’re driving to your office; working out; doing yard work; or just relaxing on the couch.
It is worth your time if you are serious about attracting more new patients from the Internet.
The google landscape is changing by the day, so unless you educate yourself, you will be fighting an uphill battle against your competitors.